Small Business Advertising Tools You Should Know About
Advertising tools for small business are not hard to come by, but it’s hard to know which tools will be most beneficial to your company. Often, these marketing tools are well-marketed. After all, marketing professionals are experts and making things sound and look great. Digging past the surface to see how these marketing tools really operate can take some time. And if you’re a business owner, you know well that time is money.
There are tools for just about everything, but you may not even know what to be looking for. Some categories that might be useful for your search are:
- social media management
- reviews and customer feedback
- content creation
- website builders
- link shorteners
- analytics platforms
- email newsletter services
Those are just a few things you should be looking for. I know, it’s a lot. That’s why we’re here. This list of marketing tools should give you an overview of some easy to use email, social media, and content marketing tools for small businesses. Let’s get started
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Never heard about SurveyMonkey but it seems like a great tool. I’m just starting out and any free or cheap tool is helpful. Started using MailChimp and already got my first 3 subscribers :)! Now, with SurveyMonkey, maybe I will be able to hear from clients and see what changes I need to make.
Never used HARO but I am intrigued at its premise so I will give it a shot soon. From what I saw, it will indeed take a bit of time for me to get used to it but that’s true for anything new I guess.
Hootsuite is an awesome tool for social media, probably the best. I would add that I think Tailwind is better when it comes to Pinterest. If you want the best tool for Pinterest, then Tailwind is it. But, as a general tool, that works well on most social media platforms, Hootsuite is a great choice.
MailChimp is a great tool for beginners. The fact that it allows to use it on a base of under 2000 people is amazing! You are getting a professional tool, for FREE! I mean, it doesn’t get any better than this, especially when you’re just starting out and funds are limited. And the free part of it is actually good, not like other free versions or tools.
I had no idea I needed a tool like Grammarly. If you’d have asked me a few months ago I would have said this was not an important tool. But I was very wrong! It took a few tries from my daughter to make me see the real value of this tool but I do see it now.
Grammarly is a must! It helps you fix misspellings and errors and it helps you improve your written English. I also like Bit.ly (the paid version) as it allows me to track important links and see which ones are doing better.