Best Content Marketing Tools to Grow your Business
Today it is unthinkable to have a business without some kind of online presence. Social networks and online sales are a fundamental part of any business that wants to sell and reach potential customers. However, it is not only a fundamental part – online presence is also a way to expand the potential of small businesses to reach a much larger clientele because of the elimination of geographical barriers.
The ease with which we use the internet and social networks now has led many people to believe that it is possible to market their business without help, but the reality is far from that belief. Marketing has not changed its premises substantially, and the internet is simply another channel to reach your potential audience.
This being the case, it is difficult for most small businesses to have a marketing team to help them position themselves within their niche. The good news is that while you focus on growing your business, you can use the help of various content marketing tools that will make your life easier, and depending on your needs, they can be beneficial to carry out automated campaigns, check the backlinks of your page, monitor the reactions to your content, among other things. These content marketing tools can make it easy for social media interactions, real-time interactions, marketing automation, email marketing, content creation, content curation, social media posts, and much more.
Let’s review some of these content marketing tools that will help you achieve your marketing objectives like an expert.
Google is the first step to understand the capabilities of your online presence or website. Not for nothing it is the most used search engine in the world and the most visited page, so it is natural to start here. With Google Analytics (GA) you can have a general understanding of your website, the users of your app, the performance of your content creation, products, and much more. GA will also provide exclusive analysis related to its special machine learning capabilities. Finally, being a Google tool, once the data they can provide you is completed, it will be much easier to decide whether to invest in having more visibility on their search engines or you still lack content for it.
Without a doubt, GA is a content marketing tool to determine where you are in terms of every critical aspect related to digital marketing.
Infusionsoft (IS) is a very complete application developed by Keap, who offers various organizational tools that will help you avoid having your work spread out between emails, online spreadsheets, and messages. Although these services do not fall within what we call “content marketing” it is a functionality to consider if you are a small business but still need to be in contact with the team members effectively.
However, within the content marketing area, Keap offers its Infusionsoft product as one of the most complete content marketing tools to automate your marketing and sales efforts. Basically, this app makes it easy your CRM processes by automating contact with potential customers, sending messages, and even monitoring the “after-sales”. It is also possible to automate email campaigns. Other services include automation of payments through PayPal and naturally, each action carried out through its platform can generate statistics for further analysis.
Infusionsoft provides tools for content related to how interactive your brand is online. It can also be used and be more helpful than most email marketing tools.
Much of online marketing is about establishing a direct communication channel with your potential customers. This activity can be complicated if you do not have the help of a team. Content generation and even publication of it at certain times, with certain characteristics, can also be a subject that requires great dedication.
Hootsuite is a content marketing tool that will help you solve those problems because it is a data hub for interactions and status in all your social networks. It’s a great way to take an overview of all the conversations your online presence generates and plan actions and responses in an organized way. Hootsuite will also help you plan and schedule your social media content in advance.
Now, let’s say that you already have mastered communication with your customers and you have hard data about the performance of your content. What is the next step? Ahrefs could be the next step.
The fundamental idea of these content marketing tools is to help you position yourself better in search engines, a strategy that we know today as “SEO optimization”. There is a lot written about it and perhaps you may feel that you need to be an expert in order to optimize your content and your website for SEO, but Ahrefs is an intermediate tool, with which you can take your first steps in the matter. Ahrefs can explore and audit your website, help you identify problem areas, and provide substantial keyword help with which you could build your content to increase your presence and gain more prospects.
Ahrefs is a content marketing tool that will help you to compete with content marketers and make your own search engine optimization while you learn a lot. It will definitely help with your marketing strategy and refine your content.
If your main channel of sales and contact with clients is Twitter, a more concentrated and specific alternative could be to use Tweriod, which is a free social media tool that will allow you to know the habits of your followers and in this way get interesting statistics to know in what times of the day it is convenient for you to publish your content and try to interact with your audience. It is really a support tool that will give you a very useful extra just for this channel, and will definitely help you improve the ROI in Twitter content.
BuzzSumo offers a series of content marketing tools aimed primarily at improving your content strategy. Their services focus on three aspects: a) Finding ideas on which to build your content pillars b) Finding influencers within your niche or aligned with your content c) Monitor results and automatize statistics related to performance and quality of your content.
It is a very complete content marketing tool if your sales and marketing strategy includes, by nature, attracting potential clients by building interesting content for your audience.
Kred is an ideal content marketing tool for personal brands. Their services will allow you to know how influential you are online and know which of your contacts are the ones that are helping you to promote and amplify that influence. Although it is subjective information based on various metrics correlated by them, Kred could be a reasonable starting point to understand the actual value of your personal brand and design much more specific actions to increase your growth in networks.
Among other content marketing tools out there, Kred is one of the best for personal branding and is really easy to use.
One theory that has been around for a while is the “sales funnel.” Although in some vague way we all apply it, since “locating potential customers” is based on this theory, ClickFunnels is a more specialized tool that will save you hours and maybe days of work trying to determine how wide that content funnel should be to allow you to capture potential customers and bring them to your sales page. So, although ClickFunnels is not really a content tool, it will help you refine your content marketing strategy by providing you with a very intuitive method, and that will ultimately help you have more clarity in your leads and sales strategy.
ClickFunnels with its drag and drop interface will help to plan your website like content marketers experts.
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