Marketing is an ongoing pursuit for most businesses. If there’s no marketing, then there’s essentially no sales. But since it’s not an exact science, but more of a combination of choosing the right tools, strategies and tactics, here we provide some of the best options available to help you sell better and increase your sales.
When it comes to digital marketing, there are several aspects to take into consideration specifically with ecommerce businesses. To expand customer awareness of your brand, you may want to use a combination of marketing channels such as content marketing, email marketing, social media marketing, pay per click advertising, marketing, as well as be able to automate your marketing and track your campaigns for returns on investment. Once you figure out your strategy to market your business, it makes it easier to choose which channels you want to focus on, and then which tools you’ll need for your purposes.
Consider where your ideal customers get their information from, and how you’d like to place your brand in front of them. Once you start driving traffic to your ecommerce site, consider how you can then convert them into clients and customers. There is no one size fits all solution for businesses. As the ecommerce industry evolves your marketing campaigns and strategies will evolve as well.
MonsterInsights is one of the most downloaded plugins for Wordpress websites because of the way it reports on real-time data to give you tracking analytics information to increase your numbers. While Google Analytics provides you with a wealth of information about your audience, most of it might seem like gobbledygook for the majority of the users. MonsterInsights makes sense of the confusing data by presenting an at-a-glance view of what is useful for you.
The free version offers a lot of features such as the sessions chart and the pageviews chart as well as your top posts and pages. But their paid version offers a long list of additional features which may make it worth purchasing. Their Plus Plan starts at $199 per year.
Omnisend is a platform built for the intricacies of email marketing. In addition to automated email campaigns, the platform provides a one-stop-shop which includes multiple channels such as Google Ads, Facebook Messenger, SMS and push notifications, making it a more powerful experience for your customers.
More importantly, Omnisend automates sophisticated workflows by integrating its email marketing with landing pages and lead forms and signup boxes to capture leads, and tools such as as well as features like A/B testing and resending emails to unread subscribers. Their real-time dashboard provides analytical insights and click-map reporting on your marketing campaigns.
Although their free plan offers a way to test their service, Omnisend is geared more towards sales-driven ecommerce companies that need more powerful features. Their Pro plans start at $99 a month.
Social Media marketing is a catchall phrase for promoting your business on various social media channels, but things have come a long way since hiring an intern to schedule a few posts. To truly market your business via social media you need to step up your game, in comparison to your competitors.
Brand24 offers you a way to do market research on your competitors’ content and strategy so that you can monitor them all in one place, without wondering what they’re planning. In addition to being able to see all the mentions of your company, Brand24 also provides scoring charts of influencers in your industry, reporting features, as well as suggestions to take action.
Plans start at $49 per month, although you can get a 14-day free trial before you commit.
For beginners and experts alike, Ahrefs has remained the most recommended and most used SEO tool for doing keyword research, backlink audits, and competitive analysis. Next to Google, it’s the largest site crawler with a keyword database of more than 150 million keywords in the US alone.
Search engines evaluate and rank your website based on the credibility of your backlinks. Ahrefs can be used effectively to not only view the ranking but also create a powerful backlink strategy.
Pricing plans are straightforward, starting at $99 for the Lite version of Ahrefs for 1 user.
Referral Rock offers a solid platform for automating your referral process, with tools to enroll s, track leads, and manage compensations. Although the initial pricing can seem steep, it allows you to scale up your business as your network grows.
Referral Rock also allows all kinds of referral and partner programs such as channel partners, linking, influencer marketing, among others. Their software also supports integrations with other ecommerce tools and platforms such as Hubspot, WooCommerce, Shopify and others.
Pricing is $200-$800 per month, plus they offer trial and demo prior to purchasing.
For small businesses investing in advertising through search engines such as Google Adwords and Bing Ads Editor, Optmyzr offers a way to manage your campaigns all in one place. It has a powerful one-click optimization tool which allows you to adjust your bids with one click.
In addition, Optmyzer has tools to streamline the data from Google Ads and Bing Ads, as well as analytical and reporting tools to monitor and track different market segments. This data can help target your future campaigns as well.
Pricing is steep at $250 a month, but it is a good investment for small businesses wanting to create more effective marketing campaigns.
The idea behind Antavo is to use gamification to drive sales by making customer interactions fun. Antavo offers ecommerce retailers a SaaS platform to engage with your audience, manage contests and rewards, and grow your brand awareness and loyalty.
Antavo’s omnichannel strategy provides tools to approach both offline traditional loyalty programs as well as online and mobile techniques to use with their 40+ loyalty schemes. Antavo integrates with big ecommerce platforms such as Google AdWords, Salesforce Marketing Cloud, Magento and Klaviyo, making it a comprehensive platform for rewards based marketing.
Antavo offers several pricing plans, customized to your requirements.
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