Best Social Media Marketing Tools for Small Business Advertising

Best Social Media Marketing Tools for Small Business Advertising

Social media is the first digital door to make yourself known as a business and the best thing about them is how democratic they are: Many of them don’t require money to set up an account and you will get most of its functionalities for free.

The fact that each person has a profile on at least two social media accounts makes them an ideal channel for advertising. However, with the democratization of its use, another issue also comes, and it is the difficulty of positioning yourself relevantly among both content generated by service providers and brands, and the general public.

Of course, a marketing expert, with his experience on how to attract an audience, will know how to overcome this difficulty and will also be able to design a campaign or generate content that is striking enough to attract the public, after all, social media are just another communication channel, but what about those businesses that do not have a marketing department?

Fortunately for those cases, it is possible to get some tools, which, although they will not be the same as having an expert marketer, will help us take our first steps, and with a lot of dedication and innate talent it will be possible to carry out effective actions that will make our product or services visible in social media. These tools, which range from help us design our content with a professional look to control publication dates, will help us establish and achieve reasonable minimums to position our business among all competitors.

So let’s review a list of the best social media marketing tools available on the market.

You may be willing to do it, but one of the first steps to stand out on social media is the design of your publications. It is essential to stand out with good taste, excellent photographs, and good typography so that our message can attract attention and capture our clients in the first seconds. With Canva it is possible to do that because it has an incredible catalog of design templates, a free-use photo bank, and an infinite variety of fonts so, although many professional designers reject the platform in Canva you can do the job competently and the limit will be your good taste.

Canva has an incredible amount of functionality even in its free version, so we highly recommend that you try it for stunning social media.

Although it is not exactly a marketing tool for social media, FunctionFox is worth reviewing for one reason: it is an application whose aim is to encourage creativity in marketing teams since it allows to classify and monitor activities of this nature in a way much simpler. It is even useful for the work of a single person, as it will allow you to keep track of hours.

It is ideal if your marketing team is growing, but you still want to monitor all your advertising campaigns and processes on social media.

Although it is not exactly a marketing tool for social media, FunctionFox is worth reviewing for one reason: it is an application whose aim is to encourage creativity in marketing teams since it allows to classify and monitor activities of this nature in a way much simpler. It is even useful for the work of a single person, as it will allow you to keep track of hours.

It is ideal if your marketing team is growing, but you still want to monitor all your advertising campaigns and processes on social media.

Brand24 is a fairly complete social media marketing tool that will help you handle most of the aspects involved in this process on your own. First-hand, it will provide you with tools to identify how your consumers feel about your product or service. It will also help you improve the speed and quality of your social media interactions in an automated and realistic way. In case your business deserves it, Brand24 will help you find influencers in your market niche who always gives that necessary extra boost to make your business known.

Audiense is a set of marketing tools for social media that will allow you to find new audiences for your products and services and segment them intuitively, allowing you to get the most out of them. Its segmentation through networks will allow you to find more quickly the niches where your product can be more effective. In addition, it will provide you with different details about the different segments that will allow you to adjust your content or communication plans.

Socialbakers will allow you to monitor the performance of your content on social media and the quality of interactions intuitively and allow you to correlate them between different social media. This will provide a global perspective of how customers perceive your products and is especially useful if your marketing plan includes participation in over two social media. We know that the type of user and consumer can vary according to the social media where you have participated, and a cross-analysis will allow you to get the best results on all the platforms where you take part.

Other services include the generation of statistics and reports where you can see separately the results of your content and organic positioning versus paid content.

If your preferred social media network is Twitter, Followerwonk is the ideal social media marketing tool for you. Basically, it will help you find users related to your brand through an analysis of bios, and find influencers on Twitter related to your brand. After those first steps, Followerwonk will help you analyze your data and assess your relationships on Twitter to offer you optimization tools, both for content and follower automation.

Agorapulse is a good start for managing various social media, but it works especially well with Facebook, Instagram, and Twitter. Agorapulse offers you a complete content management suite that will allow you to program your content (social media scheduling), get analytical reports, and interact with your followers on social media in a simple and intuitive way. It is one of the cheapest social media tools on the market, with a good price-quality ratio.

Tailwind is a unique social media content creation tool for Facebook and Instagram. It will save you time because of the possibility of scheduling multiple publications and placing them on an extremely intuitive calendar. In addition, it will suggest the best hashtags for your segment or according to the type of publication. It is especially useful for monitoring pin performance on Pinterest. If your marketing plan includes Pinterest as the main social network, Tailwind should definitely be among the social media scheduling tool you should be considering.

Finally, although it is not a simple tool to use or its price for some is not necessarily “small businesses”, Tagboard is a tool for content in the social media market. It will allow you to produce live content for your social networks with a professional appearance and using templates and templates that will make production and editing at the moment much easier. It’s like having a production team for your social networks.

It takes some time to master its functionalities, but it could be a crucial factor for personal brands or establishments that want to produce video content and differentiate themselves from the rest.

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