Regardless of the size of your business, having an online presence, being positioned in search engine rankings, appearing correctly in directories, communicating adequately with your clients, and even managing your online reputation are all fundamental parts that will determine the growth and scale of your business.
Today we know this process as SEO and comprises applying a series of marketing strategies, content creation, and managing your presence in networks that will allow you to reach a larger audience and increase the possibility of converting part of that audience into potential clients. Many people tend to think that because they can manage their personal presence online, digital marketing is easy to do, but in reality, online marketing is traditional marketing in a different channel, so you will probably need an expert marketer and even a team to manage it all.
But what if I don’t have the marketing team to accomplish all these tasks but still want to take a few steps into SEO territory?
Fortunately, there are tools that can help you with this task, some free, others inexpensive, and others complementary to your work team. All these virtual tools, besides representing considerable savings in marketing expenses, will help you in your SEO strategy and take the necessary steps to attract more clients and gain more visibility, position yourself better in search engines, and ultimately correctly use marketing digital.
[lcm_content type=”list” id=”20″]
This post may contain affiliate links. If you click through and make a purchase, I’ll earn a commission, at no additional cost to you. Read my full disclosure here: "Affiliate Marketing Disclosure"