Analyzing the competition is an important factor to consider when establishing and growing any business and, despite your expectations and business goals, it is a step that must be taken even before starting the first sale, preferably in the business planning phase. It is always important to know the market where you plan to enter, and knowing the market is not much more than analyzing the competition and assessing what the customers are demanding.
Fortunately, we live in times where digitization encompasses many aspects, including marketing and sales, and today it is very easy to get an idea of what the competition is doing and what the target audience wants by looking at their interactions on social networks, the content they publish or engaging with. You can also use advanced analytical tools that will allow you to have a global idea about who you are dealing with and what would be the most effective strategies to reach that target audience.
These tools will save you the time you can then invest in designing more effective campaigns instead of spending too many hours “spying” on the competition and then tabulating empirical observations that will be most likely incomplete.
In this list, we will review those applications or tools that will help us have a more comprehensive understanding of the competition. This list will allow you to review different tools to see what your competition is doing from various angles: Content, SEO, social networks.
One perspective to analyze your competition would be to review the content that has the best performance and see which of the topics, themes, and keywords are handled by your competitors. Buzzsumo does just that. You will be able, from a competitive and comparative point of view, to understand which content is generating more leads for your competitors and plan a strategy around your content pillars that include those topics.
Buzzsumo is also useful for finding new topics as it allows you to explore many blog posts and topics not tied to your competition, so instead of just comparing yourself, you could also take the lead. Buzzsumo is the ideal tool for gaining prospects by adjusting the content you provide to your audience.
Social Blade, as you can guess from its name, focuses on presenting statistics from the most important social networks and content of today such as Twitter, Instagram, and YouTube, among others. Although it is especially useful for analyzing large brands and competitors, it can provide you with interesting data and in this way, you can emulate the content that really generates more interactions, instead of wasting time or being dazzled by the number of followers these brands have.
Social Blade is an alternative or complementary tool that is worth checking out to further polish your content pillars or get a more realistic perspective on the content that is really working for the big brands.
If you want more than just comparing and understanding the behavior of the greats, Sprout Social is the right tool for that. Sprout Social allows you to understand what your competition is doing on social networks from different perspectives filtered by the social networks of your choice.
Sprout Social will help you have a deep understanding of what your competitors are posting and apply the best to your content strategy. Other advanced tools include analyzing comments and reactions on your competitors’ profiles.
Phlanx is like a great directory of influencers, and this is good if you plan to gain more leads by having relevant people talking or posting about your product on social media. With Phlanx, you can directly contact and even verify the authenticity and authority of these influencers. So, although you can naturally use this tool to analyze your performance in social networks and compare it with your competitors, in reality, the aim of Phlanx goes beyond that: It is to see within the competitive world of influencers, which one is the best option for promotions and to gain leads through their networks.
SEMrush will help you analyze what your competition is doing but from an SEO perspective. It’s a tool widely used by SEO experts and is really powerful for competitive analysis. For example, with its analytical benefits, you will see the effectiveness of your competitors’ backlinks or check which keywords are bringing traffic (and therefore leads) to your competitors.
SEMrush is the definitive tool to understand what your competition is doing from the perspective of optimizing their content and website.
SimilarWeb is another alternative tool to check what your competition is doing from an SEO perspective. For example, with its benefits, you will see which sites are reporting traffic to your competition because of referrals or backlinks, and not only that, you will also be able to see what those prospects were looking for and which keywords lead them to your competition’s site.
Although it might seem similar to SEMRush, SimilarWeb offers benefits that could be complementary, in case you can pay for both services, or you should orient the decision closely aligned with your digital marketing strategy. If your idea is to attract more prospects with content creation designed to attract leads, SimilarWeb is the tool for you.
Feedly is undoubtedly one of the most interesting tools on the entire list and few services offer similar benefits. Despite this, its usefulness as a tool for analyzing the competition depends on the capabilities of your marketing team and your content strategy. And no matter how robust your marketing team is, Feedly is a complementary tool.
Basically, Feedly is an artificial intelligence that filters and presents relevant content that may or may not be associated with your competitors, but ultimately it will allow you to constantly monitor the most relevant topics and, in the case of your marketing team, that all have access to the same relevant content at the same time. This will improve your content creation strategy and can help you gain more leads before your competition.
Email marketing is one of the most challenging marketing channels to analyze and that is why having a tool that does it for you is an excellent idea. MailCharts is that tool, and basically what it does is analyze email campaigns of your competition to tell you how often they contact their customers and what content they present according to the subject line of their emails. In addition, MailCharts provides you with a comparative analysis of your own email campaigns with its huge campaign database.
In general, MailCharts is an alternative tool that will allow you to gain more prospects through the continuous improvement of your email marketing campaigns. This improvement will occur organically through seeing what your competition is doing and comparing it with other campaigns with proven results according to the data offered by the tool.
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