Analyzing the competition is an important factor to consider when establishing and growing any business and, despite your expectations and business goals, it is a step that must be taken even before starting the first sale, preferably in the business planning phase. It is always important to know the market where you plan to enter, and knowing the market is not much more than analyzing the competition and assessing what the customers are demanding.
Fortunately, we live in times where digitization encompasses many aspects, including marketing and sales, and today it is very easy to get an idea of what the competition is doing and what the target audience wants by looking at their interactions on social networks, the content they publish or engaging with. You can also use advanced analytical tools that will allow you to have a global idea about who you are dealing with and what would be the most effective strategies to reach that target audience.
These tools will save you the time you can then invest in designing more effective campaigns instead of spending too many hours “spying” on the competition and then tabulating empirical observations that will be most likely incomplete.
In this list, we will review those applications or tools that will help us have a more comprehensive understanding of the competition. This list will allow you to review different tools to see what your competition is doing from various angles: Content, SEO, social networks.
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