An aspect that is sometimes neglected when building our digital strategy is link building. It’s true, if you work with a specialized marketing agency, Link Building will be within the plans that they will suggest, but if on the contrary, you do not have the help of specialized services, the term might seem confusing.
Link building is nothing more than an SEO optimization practice that comprises building a series of links or backlinks that lead to your page from other sites of greater “authority”. In other words, backlinks consist of having your website better referenced on more popular sites.
The entryway to link building processes is to use your own digital channels, but there are other ways, such as appearing referenced in news portals or being mentioned by influencers in your product’s niche. You can achieve this “manually” by asking, contacting influencers, etc, but there are also tools that will help you with this task and you can end up having a well-referenced website through your digital channels and on many other portals.
In this list we will review the best tools to do link building – a comprehensive reading of what these apps can do for your website will help you understand the concept and think of an implementation strategy that suits your business, regardless of your size.
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