Best Hispanic Bloggers of 2020

Different times require different approaches, and we are certainly living in different times. Since the appearance of blogging platforms and later on the social networks, the accessibility for people who want to deliver a message or convey an idea has never been broader. 

Some people try to signal this as a problem, but in reality, it’s only an expansion of everyday conversation. You are now reaching more people, and rather than seeing that as a negative, it’s preferable to experience this as an opportunity to curate for yourself, what content you want to read and engage with. Why focus on an idea that you don’t like while you can read and take part in a conversation that is 100% of your interest?

With the blogging platforms expanding and exploding in numbers, there are even more types of content to consume online. You are no longer limited to magazines to look at amazing fashion photoshoots. You are no longer needed to be part of a club and pay a share to get to know people of your country while you are an immigrant. You don’t need to matriculate in a course to learn valuable lessons of home decor or how to cook.

With that spirit, we have curated THE definitive list of Hispanic bloggers to love and follow today. It’s a great experience to connect with people who share a similar origin, and to read or learn from them. You will discover your own curated list of tasteful, useful or simply fun things, all coming from our own people.

Language: English

Yessi is the coolest latina, just as simple as that. Her blog, or creative space as she calls it, covers many women’s interests nowadays, like fashion, beauty, and lifestyle of course, but also business. Her goals are to share her experiences, intending to serve, inspire, and help latina women feel confident. As for business, she is also a skilled media manager who gives tips and marketing strategies to improve your social profile.

So, if you are looking to look better, feel better but also a way to share everything with the world, and you are a latina, Yessi Bause’s creative space is for you. Her views on latina fashion, social media, and beauty are inspiring and also you can follow her on Instagram and other social media.

ALPFA is one of the top Latino community professional organizations in America. They started operations 47 years ago, which makes them one of the oldest and most experienced Hispanic associations in the US. Their mission remains the same: To “empower and develop Latino men and women as leaders of character for the nation, in every sector of the global economy.” They provide networking student internships and they also partner with companies seeking to hire Latino talent.

For over 20 years, CMC has been the only organization for Hispanic marketers and media professionals. They advocate for increased investment in multicultural marketing strategies to increase revenue and connect with Hispanic consumers. The Council includes a range of over 45,000 marketing, research, and media executives. The main goal of CMC is to “elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.” To accomplish that, they offer a variety of services from finding experts to doing market research for you.

HACE focuses on career development. They are a nonprofit organization dedicated to aspiring Latino professionals serving them since 1982. To achieve that, they divide their efforts in two areas: 1) The development of the young 2) Partnerships with organizations seeking diverse talent. With this approach, HACE can provide networking and connections with important organizations across the US for those who are looking for more career opportunities.

As their name states, NAHJ is dedicated to the “recognition and professional advancement of Hispanics in the news industry”. They currently have over 3000 members, including students. The National office is in Washington, D.C., one of the global capitals of journalism. With their service, they seek to provide support, reinforce best practices, provide employment opportunities and broaden the understanding of “unique cultural identity, interests and concerns of Hispanic Journalists.” NAHJ is an association of Latino journalists that is trying to provide a unified voice to this federation.

The aim of NHCC is to promote information, resources, and fresh approaches to reach the Hispanic Market. Founded by forward-thinking Fortune 500 executives and working with Fortune 1000 members, they seek to provide access to Hispanic talent, consumer resources and ultimately optimize corporate performance. In the end, NHCC is a networking association to help Hispanic professionals find their place in the US market.

The key idea behind Prospanica is to help Hispanics with an MBA degree to fully achieve their goals. To attain that, Prospanica hosts annual career and professional development conferences on national levels, and seeks to connect Hispanic graduates and corporations across the United States and Puerto Rico. Lately, they have given over $8 million in scholarships for graduate education and advancing diversity causes in Latino communities.

SHPE it’s an interesting mix. They are a professional organization, but they also have a high goal of diversity in the workplace. They fully support their members through high school, college, graduate and doctorate programs, and their professional careers. They offer this support in different ways, like tuition help, mentoring, and other resources, like networking. It is expected that later, members become tutors in the organization helping to reinforce the community.

The USHCC is not a professional organization in the strictest sense, but it actively promotes “the economic growth, development, and interests of over 4.7 million Hispanic-owned businesses that, combined, contribute over $700 billion to the American economy every year.” So many Latino entrepreneurs and business owners can find a network or a safety net to keep their business going, so in a broad sense, this chamber of commerce is a professional organization. They work with the public and private sectors and other national branches to provide relevant information and resources for Latino business owners.

The ASHE is an open membership society with the goal to promote Hispanics in the business of economics. They provide mostly educational and networking services through several annual meetings and conferences. They also keep their members updated on employment and postgraduate programs from classic economic themes to leadership development.

This is a professional association with a straightforward goal: Help you be the best tax professional so you can help your Spanish speaking client. They offer courses and seminars to achieve those goals, and they also conduct annual meetings and conferences where networking is a possibility. They also provide online training, and their study hours can be claimed as CE credits with the IRS. Among this list, the LTPA is one of the few Latino organizations dedicated solely to education for the Hispanic community.

NAHHE wants to promote diversity and increase opportunities for Hispanic/Latino/leadership for Latinos working in healthcare services and also improve health equity in the Hispanic communities. They offer networking and professional development programs to those who are members and are interested. They work with hospital boards to advocate for greater Hispanic representation in those organizations.

Working primarily in Denver, the SHHRP engages with companies interested in diversity and inclusion related to age, race, ethnicity, identity, and gender. To achieve that, SHHRP acts like a hub of connection between Human Resources professionals, industries, and unemployed people interested in a career in HR.

NAHREP is a professional organization whose mission is to “advance sustainable Hispanic homeownership.” They do this in several ways, by educating real estate professionals, and also empowering them to serve Hispanic buyers and sellers. NAHREP achieves this by being a connection between industry stakeholders, sellers, and other professionals.

Daiana is a Mexican based in Colorado. Her days are all about fitness, and she is amazing. She is the one to follow to get to know what routines are better for you and for sure she knows the importance of the booty for Latin people, so if you are looking to improve in that area, well, on her Instagram you will find all the information you might need. Sometimes she is involved in politics but in a very light way, or shares photos with her boyfriend, who is from Honduras.
Daiana is one of the best and active bloggers on this list if you love fitness and are looking for related content.

Melissa is a beauty and fashion influencer who loves to share her life. Her principal focus is beauty, makeup, and sharing shopping tips. She often posts beautiful looks of herself and is very inspiring in terms of how to dress if you are a Latina and want to showcase your figure in a very feminine way. Today she is more focused on her Youtube channel and gives all kinds of self improvement tips there.

Melissa is a one of the current latina instagrammers and latina fashionistas to consider.

Maya started out as your regular blogger, “I can do anything from singing to acting” kind of thing. But lately, she is more focused on her Instagram and producing video content for an amazing YouTube Channel called “Pero Like” which, as you might notice, is focused on the tidbits or Mexican culture with a pinch of humor. She is also an advocate for the “wellness” lifestyle and if you want to know more about it, just follow her.

Maya is an excellent example of “bloggers who can grow” and to follow her is to follow a journey of growth and love for what she does.

Claudya is a treasure, and you’ll have trouble trying to put her in a box. Sometimes she is funny, other times she cooks delicious recipes, and often she is inspirational. She embodies what it’s like to be a blogger by offering a wide variety of content. Her views about the importance of family and the way she can find humor in every situation, from cooking to parenting, will stick with you as one of the traits we share as Latin People.

Follow her, love her and be constantly reminded how great it is to be part of a family with Latino traditions.

Julie is a California Girl with Latin heritage. Like many California girls, she loves summer looks, but she takes this love and puts it on another level. She is a fashion influencer doing her thing and lately, she is working with Billabong and launched a collection under her own name. On her blog, you can find a lot of fashion material or even buy some of her favorite pieces.

Julie is one of the top bloggers and Mexican influencers in the world. She’s a beauty, just doing her thing.

Yovana is a healthy lifestyle ambassador and guru from Mexico who lives between Mexico City and California with her husband. Her journey from party girl to health advocate is really interesting and well documented in her blog. She is a really gifted cook and shares healthy recipes that will blow your mind for two things: easy to make and flavor. The overall appearance of her feed and blog is an instant hook.

Yovana still possesses that classic appeal of traditional bloggers that like to tell stories and grow through the years.

Paola is a fashion influencer and a mom. On her Instagram, you will find stunning photos of her looks, family portraits, or videos of her adorable kid. She obviously has an affluent lifestyle and if you are into that kind of content but also want to recreate at least some of her looks, you can do so by shopping her selection of low price pieces on Amazon.

Paola is a beauty who travels and shops and wants you to follow her steps.

Luan is a latino video listicle professional. By seeing his charming videos about anything that you can think about, you will learn, find, or simply get to know more about the world we live in. On Instagram, he is more your regular influencer who travels a lot, loves his girl, and makes super funny 15 seconds videos. Still not sure? Maybe knowing that he has over 8 million subscribers on YouTube can change your mind about checking him out. That makes him one of the top Hispanic YouTubers to consider.

The Crafty Chica is the place to learn to make beautiful stuff for yourself. She has tons of project videos and tutorials to virtually accomplish any DIY projects, like home decor, clothing, or stationery, just to name a few. With her, you learn how to use resources available on hand. Also, she is so charming, that even if you aren’t planning to create the things shown in those tutorials, you will want to watch the videos anyway, just to hear her speak and see the final results.

Selena Gomez is an American singer, actress and producer with Mexican American. She is well known for her singing career and with her producer job, recently focused on the hit Netflix show, “13 Reasons Why”. On her social media, she shares everyday stuff about her filming, producer or singer gigs, along with other messages about important issues concerning the current state of the things in the world.

While she is not like the other influencers on this list, she certainly dominates the social media spectrum and she’s the person with the highest engagement rate in the world, according to “The Marketing Hub”.

Arguably the best football player in the world (but don’t ask Cristiano Ronaldo fans), Lionel is a professional, even on Instagram. His engagement rate is among the highest of Instagram overall, not only Hispanic ones. He loves to share memories of past gigs, family photos, or fitness routines. He rarely shares messages through IG or addressed directly to followers, but his network is interesting if you are looking to see a glimpse of the life of one the current sports superstars of the world.

While he is best known for his football career, that doesn’t make him any less influential: His over 162 million followers make him one of the most influential individuals in social media.


Another football superstar, Neymar is known for his talent but also for his bad-boy behavior on and off the football field. However, you wouldn’t see anything of this on his Instagram, which is very similar to Lionel Messi’s. You will find family photos, football gigs but also other beautifully shot portraits of him just showing off or grooming himself. It’s a perfect example of how one celebrity portrayed as a bad boy by traditional media can come across and show another facet of himself to the public.

Neymar, famous for his football career, is an example of influencer marketing using this platform to construct a different image for himself and speak over any traditional media.

Who doesn’t know Jennifer Lopez? She is one of the most talented women in the world with a career that is spread over two decades in which she literally has done everything from dancing to producing her own movies and documentaries. Jeniffer Lopez can do it all. Her social media is an interesting mix of her sharing tidbits about her day-to-day work and natural photos, which is refreshing, considering how obsessed with perfection is the portrait of her we get on traditional media.

Jennifer and the ones listed above are the only Hispanic individuals with over 100 million followers on Instagram. No matter what the media say about her, JLo has her own platform to speak her truth.

From reality TV contestant to a girl group member to solo singer superstar, Camila Cabello is well known by millennials of the world for two things: Her hit singles and her current relationship with another teen sensation: Shawn Mendes. On Instagram, she normally shares selfies or beautiful photos of herself (as every young person these days do) but also she is keen to speak or share vignettes about her political views, maybe because of her Cuban heritage.

Like JLo and other celebrities, Camila has been defining influencer marketing by raising her voice and addressing to her fans.

Eleonora Pons Maronese is a Venezuelan hard to categorize. She started her meteoric career to internet fame on Vine when she focused on comedy and physical comedy. At one time she was the most followed person on Vine. Now on Instagram after Vine’s demise, she still posts comedy stuff, but she is also a singer and a body positiveness advocate. Initially, it’s hard to understand her appeal, but after a while, you will discover that what makes Lele great is her authenticity. She put the word “relatable” in all her content and, we must say it, her song “Celoso” is a bop.

Lele is the most prominent influencer in the Hispanic world in the strict sense of the word because we mostly know her for her internet activities. She is the one to beat on any social media.

Mariand or Yuya, as she likes to be addressed, is a lifestyle influencer whose only purpose seems to be that you love the life that you have. What she loves the most is give you thoughts and templates to interact with her or for you to use with your own followers. She also is a sneaky fashion blogger and lately she developed a line of cosmetics with a unique sense of enhancing your natural skin’s beauty and providing super useful makeup tutorials.

Like Lele, Mariand defines what is to be an influencer. We mostly know her because of her online activity and for being one of the pioneers of having more than a million followers on Instagram.

Luisa Fernanda is an upcoming singer and a rising star. Her last single has over 20 million views on YouTube. What she does the most is to share beauty shots of herself and sometimes send messages to her followers about her whereabouts. Worth noticing: She is in love and expecting a baby and she is sharing everything about it and is beautiful.

Luisa is a good example of the power of social media. By gaining prominence on the internet, she can venture now into other traditional fields, like the music industry.

Michelle is THE fitness trainer. Famous for her competition profile and to be a trainer of prominent Latin stars, Michelle is the ultimate fitness coach on Instagram. She normally shares tips, routines, fitness, beauty shots, and often motivational messages. Something amazing is how she can pass from a beauty model to a fitness model in the blink of an eye.

Michelle is an example to follow in terms of how to build a business using the traditional influencers’ path. She transformed her followers into customers and raised herself as one of the fitness experts in the world.

Ruben is the most prominent Hispanic gamer with an incredible amount of influence on YouTube and Twitch. He is like our very own PewDiePie. The primary focus of his “Insta” is to share experiences. He shows photos with his friends, his current gigs, or what he is playing in a more relaxed and approachable way than his other profiles, where comedy or gameplay are the focus. It’s also worth noting how high his engagement rate is on his Instagram with almost 1M interactions for posts and also his newly launched online T-shirts store, which has pretty awesome designs, we must say.

Maybe 10 years ago monetizing a passion like video game playing and making a career out of it was difficult, or only reserved for people who actually work as a game developer or journalist. Ruben made a business with his YouTube channel and now is one of the top Hispanic influencers of the world.

For a short period, German was the most prominent Hispanic influencer out there. It’s not like he isn’t popular, but he was surpassed by other people on this list. However, German continues to be unstoppable. Initially focused on comedy skits, he is now launching his singing career and trying to find his style and place in this industry. In the meantime, he continues to be as charming as ever. If you doubt it, ask “Time magazine” who named him one of the 25 most influential people on the internet.

Back in the day, German defined what it is to be an influencer and showed how a loyal base of internet followers can listen or buy anything you said.

Olalla or Caelyt as she likes to be referred to, is an internet sharing professional and mostly a vlogger. She loves herself and wants you to love her as well. I know it sounds like a hard thing, but trust me, she is incredibly charming, fashionable, and knows how to share a story or make you laugh.

Olalla is part of the new wave of influencers who want to get on the bandwagon and discover what can happen in the future. For now, she is one of the most prominent Mexican Instagrammers and Mexican influencers out there.

Camila Coelho is a fashion influencer. Period. Almost every picture she shares is a fashion statement, and it’s art. However, she is also very relatable and lately, she has been sharing more personal experiences about being diagnosed with epilepsy when she was 9 years old, so now she aims to inspire people with fashion looks but also spread a message of acceptance and belonging to all people interested in hearing those words.

Camila is another outstanding example of influencers who convert their followers into customers or helpers to build themselves and make a career out of it.

Naomi is the most amazing Hispanic makeup artist with her own line of cosmetics. Following her is like taking a trip to see amazing transformations using makeup, and it’s worth every second of your time. Sometimes this transformation is really inspiring because it comes from a place of telling people that all of us have a star inside of us and makeup is just a vehicle. She also shares makeup tips and is cool if you are willing to learn more about this art. Worth mentioning: The quality of her products and the beauty shots are amazing.

Naomi belongs to the list of “influencers with a purpose” and “Latina Instagrammers” we love. It’s simply fantastic how she builds herself with social media and helps others to gain confidence.

Guillermo Diaz or Willy Rex is a gamer and a newlywed, and that is great. On YouTube, he shares the usual gameplays and video analysis with his more than 17 million subscribers. On Instagram the story is different, he normally shows beautiful photos of himself and his family, and everything is so well curated that it seems like a relief for his normally heavy weighted video game content. It reads weird, but trust us: it works and is wonderful. It’s like on some level he came to break the stereotype of the video game male who can’t have a normal family life.

Guillermo is an inspiration for his million subscribers, followers, and the general public who want to know all about gamers.

Language: Spanish

What’s better than starting with food? Veronica is an amazing latina cook and a published author too. She specializes in Cuban food but she can also tackle any Latin recipe. Right now she is focused on Mexican dishes. Something great about her approach is that she transforms traditional recipes into something easy to do in modern times. If you need to recreate that dish your Abuelita used to make for you, this is the blog that you should visit.

Language: Spanish / English

Denisse is an inspiration. Although her project is now a charity organization, she still shares really moving content. Her lofty goals are to help provide food for families living in impoverished areas and to work with kids providing education or emotional healing through several activities, and in general, to support Latin America. To do so, the Orphaned Earring recycles donated jewelry to make and sell unique bracelets to raise money. It was an innovative method to collect funds and attention back in 2012 when her work started. 100% of the profits go to organizations across Mexico, Nicaragua, Guatemala, Colombia, and the Dominican Republic.

On her blog, you can find useful information aimed to improve everyone’s lives, and also a lot of content related to parenting.

Language: English

How to look good on a budget? How to have a lifestyle without thinking that phrase means being affluent? Well, to answer that question you have Priscilla. Her primary goal is to be an inspiration to women, men, and moms interested in budget-friendly fashion. Originally from Nicaragua and now living in the US, she also has the intention of sharing Nicaraguan talent with the world, through her platform. Her beautiful curated photos and well-written posts are an instant hook.

Priscilla is a latina fashion influencer, a beauty blogger, and a social media expert all in one. You can also follow her on Instagram and YouTube.

Language: English

So many latina bloggers, but really, to meet Olga Maria is to love Olga Maria. Her story per se, without reading her content, is inspirational. A girl from Puerto Rico who was bullied in school because of a leg condition, leaves everything behind to live in the US and pursue her dreams. As she declares, her aim is “turning the negative into something positive like a brand”. Amazing. Latina. Period.

In her blog, she explores and shares how to travel as a solo female latina. It’s an interesting mix because you can get every necessary information about traveling to a particular destination, but also you get to know how to travel solo as a woman, which you soon discover is a whole different world. It’s interesting but also empowering, especially in a world that is still trying to rule what a woman can or can’t do.

Language: English

Jessica, as she defines herself, is a healthy lifestyle latina enthusiast. And of course, there is a ton of content like that on the web today, but Jessica is different for two things: 1) she has two very young kids. 2) She is on her own fitness journey. So she isn’t, by a mile, your regular perfectly hot fitness guru. She is your close friend, a confidante, a blogger who’s not afraid to share her knowledge, but also shows you that life with two kids and fitness goals isn’t always perfect.

Jessica’s content is perfect for people who have a family and a full-time job, but also want to live a happy and fit life without complicating the process. She only shares tips and things she experienced herself and that is relatable, and proven effective.

Language: English

Xio is a beautiful latina girl, and that isn’t her greatest virtue. In reality, she is a girl who is curious about everything. She has a passion for discovery and learning things, so in her blog you will find posts from nutrition to animal care and everything in between. So, besides learning something (and you will) her posts are also funny and really entertaining. It’s the ideal space to read, learn, and relax.

Xio is also an expert graphic designer, photographer, and brand manager. So if you care about those topics, you can learn about it or connect with her agency specialized in those areas.

Language: English / A little Spanish

OMG, Claudya is life in cyberspace. It’s hard to classify her content, but the best way to put it is: It’s about her and it’s often humorous, delicious, and inspirational. How’s that for a blog? She writes to entertain, teach how to cook really classic family recipes, or sometimes she talks about the importance of family. Many latina women can claim to be a cool mom, but Claudya is that mom, and she is here to prove it.

What else to say? Just visit this blog everyday, it will remind you how Latin people can see the humor in everything and is great.

Language: English

Like other latina bloggers, Sasha covers several topics from beauty, travel, and fashion. What makes hers stand out is the positive vibe. After reading some of her posts, you will be in the mood of “A woman can do anything” from buying her own diamond ring to dressing as she wants, to embracing whatever type of body she has. Another thing interesting to note is her beautifully curated photos, often showing her wearing fashionable ensembles, spaces, places she visits, and items of her interest. She is also the creator of New to Dallas Guide, “a media company focused on showcasing local businesses and events around the city.”

Language: English

Perhaps out of all the other blogs on the list, the less polished, but I encourage you: Don’t let that fool you. Diana is a flight attendant with a degree in tourism, so she has a unique eye for travel and can show you how to do the best, no matter what your budget. Her posts are both welcoming but straight to the point: where to eat, where to stay and what to do. She shares beautiful, not-pretentious photos, more like the type a family will share with you about their trip, and honestly, that is refreshing.

If you want to travel and want to know exactly how much you need: This is your latina blog.

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  1. So happy you mentioned Dian Janisbel! She’s such a lovely presence! I just checked her out and I love her style! There are probably a lot of other bloggers and institutions on the list that I will enjoy and I will check them out soon.

  2. So many good hispanic places to learn from! I follow a few of those and a few of the bloggers you mentioned but I could still find some that I did not know about so I’m grateful for those. Thank you!

    Oh, by the way, Claudya Martinez is twice in this list :), number 17 and 45.